In-store Music / background music service

Music is an important part of any business with a public face. It enhances the customer experience, reflects the brand’s personality and can even help increase sales if used correctly. Choosing the wrong music for your business can result in customer dissatisfaction, it can cause people to leave your store or event with no desire to return. Music tempo, key and volume can have a positive or negative affect on the mood of your customers. Music is subjective and using the personal playlists of your staff is at best inconsistent and offensive (explicit language) and at worst, could put you at risk of breaching the terms of use of consumer-faced streaming services such as Spotify and Apple Music.

The right soundtrack can ‘speak the language’ of your customer base; resonating with their values, tastes and aspirations. By curating background music (BGM) specific to your brand or business and tailored in tempo for different times of the day, we can help you provide a better consumer experience.

In-store Music

Soundproof is a leading retail background music curator and digital delivery supplier

Music Delivery Technology

Delivery is by the state of the art Pro Phase C2 audimator

Public Performance

We assist brands with any public performance requirements (licenses)

DJ Bookings

We understand the importance of selecting the right professional DJs to suit your brand and event.

DJ Audio Equipment

We work with the best audio companies nationally to provide the most up to date DJ equipment

DJ Booths

We are experts in the creation and supply of custom built DJ booths

Public performance – are you doing things legally?

Many business owners are unaware that you have to pay for the right ( known as a licence) to play music in a retail store or any commercial business. To legally play music in a commercial space, public performance fees are owed to the Australasian Performing Right Association (APRA/AMCOS) and the Phonographic Performance Company of Australia (PPCA) to cover royalties for the composer, publisher and artist.

Consumer-faced streaming services such as Spotify and Apple Music are not intended for commercial use and could put you at risk of breaching that service’s terms of use. APRA/AMCOS actively pursue businesses that use these services for the broadcast of music and do not meet their license obligations, often issuing expensive fines.

In July 2019 these two licencing bodies will launch a joint initiative called OneMusic Australia.  Whilst OneMusic Australia aims to simplify the process of acquiring a public performance music licence, the new tiered fee structure being introduced will increase the cost of licence fees being paid by any business playing music.

Meeting your obligations as a commercial business that plays music can be both confusing and expensive.  There is no way around paying the fees for these licenses but by using an in-store music provider and background music service like Soundproof, you can reduce the cost of fees payable to OneMusic Australia by up to $400 per store per year.

Soundproof work with over 20 of the world’s royalty collection societies. We assist our clients with their global reporting processes for public performances across Australia and New Zealand, Malaysia, Singapore, Hong Kong, Thailand the U.S.A, Europe and South Africa.

Case Study: Colorbond 50th Anniversary
To celebrate COLORBOND® Steel’s 50th anniversary, Colorbond launched 50 days of activations across Australia.

Over 50 events, custom Colorbond vans offered free coffee at Bunnings stores with seven roaming coffee vans in each state and territory.

As part of the brief, Soundproof curated a special 1966 music playlist skewed towards Australian hits of the 60’s that was broadcast by all coffee suppliers at all locations to help celebrate.

License rights for reproduction and public performance background music service was handled and licensed across the various governing bodies by Soundproof for all 50 locations.

Music delivery technology

Our in-store music scheduling incorporates delivery by the state-of-the-art Pro-phase C2 Audimator.

The C2 Audimator music system is our latest solid state, high fidelity automated and networked music system capable of scheduling music to your customers’ key moods and time frames, from slow tempo music in the mornings to more upbeat sounds at key trading periods.

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State of the Art

The Audimator uses state of the art high fidelity digital audio components to transcend the moods & atmospheres for your brand.
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Solid State Design

The Audimator has no moving parts which virtually eliminates operational wear & tear.
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Automation - No Staff Intervention

The Audimator integrates audio and automation so there is never any need for staff involvement.

DJ bookings

We understand the importance of selecting the right DJ to suit your event mood, atmosphere and aesthetic. Whether reflecting a store’s opening as a vibrant celebration or providing a stylish and fluid soundtrack for media and product launches we work closely with you to assess the brief and deliver the right talent for your brand or event.

Each week, our talent pool of national DJs are performing for our fashion-focused clients. We’re booking established names and next emerging talent, always briefed on their assignment, aware of the expectations on deliverables, professionally presented and fully accountable.

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