Mecca Maxima launch event featuring promotional staff

M•A•C launch into Mecca Maxima

October 2017

Brief

Deliver awareness and engage consumers in the launch of cult professional makeup brand M•A•C into beauty superstore Mecca Maxima.

What we did

Thirteen simultaneous activations in major national shopping centres featuring sweet treats, flash tatts, live body painting installations, t-shirt customisations, DJs, special guests and custom built props.

Where

Chadstone VIC, Macquarie Centre NSW, Pacific Fair QLD, Highpoint VIC, Macarthur Square NSW, Wintergarden QLD, Chermside QLD, Parramatta NSW, Carindale QLD, Joondalup WA, Canberra ACT.

Launch event for MAC Mecca featuring t-shirt customisations
In-store event with MAC Mecca featuring flash tatts