M•A•C launch into Mecca Maxima
Deliver awareness and engage consumers in the launch of cult professional makeup brand M•A•C into beauty superstore Mecca Maxima.
What we did
Thirteen simultaneous activations in major national shopping centres featuring sweet treats, flash tatts, live body painting installations, t-shirt customisations, DJs, special guests and custom built props.
Chadstone VIC, Macquarie Centre NSW, Pacific Fair QLD, Highpoint VIC, Macarthur Square NSW, Wintergarden QLD, Chermside QLD, Parramatta NSW, Carindale QLD, Joondalup WA, Canberra ACT.