MFW 2018 Pop Up Runway Shows

Pop Up Runway Shows MFW 2018

September 2018

Brief

Produce 15 Pop Up Runway shows through the streets, shopping centres and laneways of Melbourne during Melbourne Fashion Week 2018.

What we did

Managed the model castings, stylists, and designer looks whilst pairing each runway show with a live local musician leading the way and providing the soundtrack.

Where

Melbourne Town Hall, Collins Street, Melbourne Central, Emporium, QV, Federation Square, St Collins Lane, Bourke Street Mall, Swanston Street, Garden State Hotel.

Photos by Melbourne Mouse

Launch event for MAC Mecca featuring t-shirt customisations
Launch event for MAC Mecca featuring t-shirt customisations
MFW 2018 Pop Up Runway Shows