In-store Music / background music service
The right soundtrack can ‘speak the language’ of your customer base; resonating with their values, tastes and aspirations. By curating background music (BGM) specific to your brand or business and tailored in tempo for different times of the day, we can help you provide a better consumer experience.
Public performance – are you doing things legally?
Many business owners are unaware that you have to pay for the right ( known as a licence) to play music in a retail store or any commercial business. To legally play music in a commercial space, public performance fees are owed to the Australasian Performing Right Association (APRA/AMCOS) and the Phonographic Performance Company of Australia (PPCA) to cover royalties for the composer, publisher and artist.
In July 2019 these two licencing bodies will launch a joint initiative called OneMusic Australia. Whilst OneMusic Australia aims to simplify the process of acquiring a public performance music licence, the new tiered fee structure being introduced will increase the cost of licence fees being paid by any business playing music.
Meeting your obligations as a commercial business that plays music can be both confusing and expensive. There is no way around paying the fees for these licenses but by using an in-store music provider and background music service like Soundproof, you can reduce the cost of fees payable to OneMusic Australia by up to $400 per store per year.
Soundproof work with over 20 of the world’s royalty collection societies. We assist our clients with their global reporting processes for public performances across Australia and New Zealand, Malaysia, Singapore, Hong Kong, Thailand the U.S.A, Europe and South Africa.
Case Study: Colorbond 50th Anniversary
Over 50 events, custom Colorbond vans offered free coffee at Bunnings stores with seven roaming coffee vans in each state and territory.
As part of the brief, Soundproof curated a special 1966 music playlist skewed towards Australian hits of the 60’s that was broadcast by all coffee suppliers at all locations to help celebrate.
License rights for reproduction and public performance background music service was handled and licensed across the various governing bodies by Soundproof for all 50 locations.
Music delivery technology
Our in-store music scheduling incorporates delivery by the state-of-the-art Pro-phase C2 Audimator.
The C2 Audimator music system is our latest solid state, high fidelity automated and networked music system capable of scheduling music to your customers’ key moods and time frames, from slow tempo music in the mornings to more upbeat sounds at key trading periods.
State of the Art
Solid State Design
Automation - No Staff Intervention
What the brands we work with say about us
"Sportsgirl has been closely working with Soundproof for over a decade with our Instore music supply, and music solutions. With a recent national roll out of their latest audio tech both the system and support were excellent and seamless. Music is a major key pillar to our customers DNA and Soundproof understands and delivers with our brands instore music. Soundproof always goes above and beyond with service and professionalism."
National Marketing Manager
"Soundproof's playlist curation and scheduling of a dedicated Nick Scali audio identity allows us to deliver an appropriate vibe in store to connect to our customers. Our playlists are refreshed monthly and Soundproof allows daypart scheduling as well to keep both our clients and staff engaged with our brand. It’s on brand, to brief and on point. Soundproof is a delight to work with and, in my view, their tech and support is best in market."
"TYPO’S instore music is always reflective of our brands vibrant, fun and engaging personality. Soundproof delivers on these music brand skews when creating the music playlist plus an injection of your brands personality. The scheduling of music and any tech support requirements is always prompt and efficient with the ability to edit on request."