Choose Tap Yarra Valley Water
September 2019
Brief
Activate the ‘Choose Tap’ campaign at local football games during the 2019 finals season for Yarra Valley Water. Encourage behaviour change in the general public and spread the message of the benefits of drinking tap water.
What we did
Designed, installed and managed a Choose Tap activation live site at five football grand finals at five different locations. This including sourcing and managing a team of customisation suppliers and promotional staff at each event.
Where
AAMI Park, Woori Yallock, Bayswater, Preston City Oval and IKON Park
