MFW 2018 Pop Up Runway Shows

Choose Tap Yarra Valley Water

September 2019

Brief

Activate the ‘Choose Tap’ campaign at local football games during the 2019 finals season for Yarra Valley Water. Encourage behaviour change in the general public and spread the message of the benefits of drinking tap water.

What we did

Designed, installed and managed a Choose Tap activation live site at five football grand finals at five different locations. This including sourcing and managing a team of customisation suppliers and promotional staff at each event.

Where

AAMI Park, Woori Yallock, Bayswater, Preston City Oval and IKON Park

Launch event for MAC Mecca featuring t-shirt customisations
Launch event for MAC Mecca featuring t-shirt customisations
MFW 2018 Pop Up Runway Shows